Vivien Whittington joined Kid Scoop in 1999 and currently serves as COO. In this capacity, Ms. Whittington directs all the print and web operations of the Company, including management planning, scheduling, writing, proofing, posting and delivery. As a member of the senior management team, Ms. Whittington assists in the determination of the Company’s strategic direction, including the development of sales strategies and product development initiatives.